7 Easy Emails to Write for Your Teacherpreneur Welcome Series
You've taken helpful courses on email marketing. But now you are staring at that blank screen.
Nothing. Is. Coming. Out.
These teachers know what you know, right? Your brain is empty. Nothing sounds worthy of an email.
So you decide to put it off until later. Only you keep repeating the same process.
What does your audience want from your emails?
They want you to encourage them to take risks to teach in ways they’ve never taught before. They want you to justify and explain why a lesson didn’t work (I’m looking at you, dry textbooks from McBoring Hill!).
They want you to calm their fears. (Recurring nightmares that they are going to completely screw up a lesson in front of 32 students. Then 24 student capture it on Snapchat. It'll happen. But they will survive.)
They want you to inspire them. Confirm their suspicions that there really is a better way to teach this-and it’s through you.
Many of them need support. Someone in their corner cheering them on, because some teachers have no one to rant to, vent to, laugh with, or cry with.
Commiserate with them.
Use these 7 emails to do any of those things.
Send a Welcome Video Email
Are you more of a talker than a writer? Try sending a welcome video. It will make you more relatable and trust worthy.
Start your video off by asking a question.
“Are you looking for engaging and easy to use resources that help your students learn the material fast?”
Then introduce yourself and explain how to teach your certain topic.
Subject Line: Teaching (Your Subject) Just Got Easier
First Line: Are you looking for ways to save time teaching X?
The Misconception Email
You know there are myths, bad information, or rumors that teachers believe that are wrong. It drives you cRaZY. You could wake up in the middle of the night and rant about it. In fact, you have been told you sleep talk on this topic.
So don’t talk to the midnight stars. Talk to your list about it. Rant. Rave. Get on your soapbox.
Use your email list to make a difference on that maddening topic.
Subject Line: 5 Reasons X Doesn't Work
First line: You know how everyone says, X? They are wrong. Here’s why.
Teaching Tip Email
Your audience is short on time. Prove to them that your email list is worth their time by sending them an email with an actionable tip.
They will know that your email list is worth staying on.
Why? Because when they are brain dead from grading 153 tests over the weekend, you will be there with an activity or product suggestion. That’s a helpful email.
Subject Line: 3 Ways to Teach X That Are So Fun Students Won’t Hear the Bell”.
First line: I know you are busy, so I wanted to give you 3 no prep activity ideas for teaching X.
Your Teaching Products Email
Do you have a product line that teachers love? Or something unique? Talk about it.
But not in a “This bundle is so awesome” Kind of way. When you are writing these emails you want to describe products in a way that makes teachers go, "That's cool. I need that".
Do not write an email (or anything!) that starts off “You can find this bundle…” or “I’m so excited to show you these worksheets…”.
Nothing about that sentence says, "That's awesome. I must buy it now." More like, "Ugh. You're trying to sell me something, aren't you?
That comes off insincere and your products are so much better than that.
Start by asking them about the problem your product solves.
“The day after teaching molar mass, do you have students that say, “But I don’t understand where the numbers come from.”? And you want to bang your head against a wall...
That's why I started…
You see the difference? This opening draws them in and immediately shows why they need your product.
Subject Line: Say Goodbye to Repeating Yourself After This
First line: The day after teaching X, do you have students that say, “(Insert common student complaint here)”?
Activity Suggestions Email
Your teacher audience has textbooks with boring fill in the blank worksheets that came with the textbooks. But they are coming to you for something different. So give them something easy they can do right away with little or no prep for free.
This will show how creative and helpful you are. Not to mention show that you know your stuff.
Subject Line: Need a Fast and Fun Way to Teach X
First Line: You’re a pro at teaching x, but even a pro likes to mix things up every once in a while.
Expectation Email
Put this email next to last in your welcome series. At this point, your audience will have gotten to know your style, how you help, and your products.
Now you are going to explain to them how often you will email them and what type of emails you will send.
Subject Line: Teaching is About to Get Better, Week after Week
First Line: Now that we’ve gotten to know each other, I wanted to let you know what you can expect from my future emails.
How You Help Email
Do.
Not.
Say.
“Hi I’m Jen and I love English, my dog, and popcorn.”
Or anything close to that.
This email is about helping your teacher. So help them with sentences focused on them.
“Are you looking for engaging activity ideas and freebies delivered right to your inbox every Monday? If so, you are in the right place.”
Write this email from a solving their problem perspective. Not an I can do this and this and this perspective. (Then you'll sound like Gaston, and we all know how that worked out for him. He didn’t get the girl.)
It helps you come off as knowledgable when you describe their problem and how to solve it.
Subject Line: How can I help you?
First Line: Are you looking for engaging activity ideas and freebies delivered right to your inbox every Monday?
Bonus Last Line: So how is your classroom going? What can I help you with? ----> Kate Doster taught me this and it gets replies like the Hot ‘N Ready sign at Krispy Cream Donuts.
Start Writing Your Emails
A blank page can be so hard. But, if you start with any one of these email types, subject line and first line templates, you won’t be working with a blank page. You will be making progress on a welcome series.
It won't be great the first time. But, it's a draft. Editing a draft is 3769 times easier than a blank page.
You've started a successful Teachers Pay Teachers store. That's harder than writing an email.
Two years down the road, this will be so easy for you. But only if you start today.