Headline Formulas for Teacherpreneurs that Stop Buyers in Their Tracks
What do TpT'ers need in a headline?
They need to catch the eye of a teacher. Then they need the teacher to think, “This is so cool! I've never seen anything like it”. Last, the teacher needs to be so enthralled and excited that they buy for their classroom.
But, they can’t buy unless they click your headline first. So, these headlines will help you get the click.
Every audience has problems to solve. But teachers are looking on Pinterest and Google for products to solve their classroom and lesson problems.
These headlines appeal to someone who has a teaching problem that needs solving.
Why X Isn’t Working
This headline works when teachers are struggling with a topic and don’t know why. If they knew why, they could start to fix it. Use this headline when you are writing to newer teachers, new to teaching a different subject teachers, or explaining details about a complicated topic.
Here’s an example of this headline:
Why Doodle Notes Aren’t Working
Use this headline to draw readers into an article where they need to try a different approach or persuade readers against the topic.
The #1 Student Hangup With X (And How to Avoid It)
This works when your teacher knows her students and saw terrible quiz grades. She thought she taught the lesson well, but doesn’t know why students are struggling.
She’s going to click because she wants to avoid the hangup completely the next time she teaches it.
This headline is going to help her identify the issue and avoid it with students. Here’s an example of this headline:
The #1 Student Hangup With Solubility Rules (And How to Avoid It)
The #1 Mistake You Are Making with X Lesson
No one likes to make mistakes. Especially teachers. Teachers are overachieving perfectionists who like doing things the right way the first time.
So your teacher will definitely want to click on this to make sure she isn’t making a mistake in the way she is teaching this lesson.
Don’t overuse these types of headlines that bring out fear in the reader. We want to encourage and uplift them.
Here’s an example headline:
The #1 Mistake You Are Making with PowerPoint Lessons
It’s Okay to Hate Teaching This Topic
Don’t come out and say what “This Topic” is. It helps keep a little mystery in the headline and makes teachers want to click out of curiosity.
It also provides permission to not be perfect. Plus, camaraderie for a topic that other teachers also hate. This will provide a sense of relief for a topic that often comes with dread.
End with suggestions on how to make teaching the topic easier. Bonus points? Link to a second blog post showing how to teach the topic the easy way.
The Easiest X Lesson Ever
Your teachers have so much on their plates. Parent emails, conferences, bus duty, ever-changing COVID regulations, grading, etc.
So tempt them with the gift of their time back. It’s a priceless gift that every teacher longs for (like magically delivered Starbucks at 1:40 PM.).
Explain how to make teaching a certain lesson very easy for them. This appeals to their lack of time and human nature in general.
Teaching X is Easy When Students Know X
This implies to your teachers that if they do this one small thing, then the lesson will be a breeze. It also shows that if they are struggling with a certain topic, one tweak could solve the problem.
And since you are an incredible teacher, they know you are right. Here’s an example of this headline:
Teaching Bonding is Easy When Students Know These Formulas
Headlines are So Much More Than Attention-Getters
Headlines do get attention. But they can imply so much more than you realize on your first reading.
It is really crucial to choose a headline that matches your teacher’s problem and your blog post.
Before you decide on a headline. Think about what teachers are going through when they come across your headline. Then consider what teachers are needing to get from your article.
Understanding the motivation behind the headline and why a headline works will stop potential buyers and make them click.